Bentz Talks Sharks’ New Cali Fin Jersey, Teases Future Looks

The San Jose Sharks’ logo is iconic.

But there’s a good reason why the Sharks are going away from it with their new Cali Fin third jersey.

Instead, the jersey’s primary crest will be the Evolve Fin, which debuted last season, along with the Sharks’ new home and road ensemble. The Evolve Fin is a clean, modern take on the original alternate Fin logo, that like the Sharks’ iconic main logo, has been a part of the franchise from the beginning.

“The fin, like you said, it’s something that it says Sharks hockey, but it’s not a big, animated character. People love the Shark, but it’s a little cartoonish, it’s like, ‘Hey, this is hockey,’ whereas I think the fin is just a little bit more modern and contemporary,” Sharks chief marketing officer Doug Bentz told San Jose Hockey Now. “That may appeal to a wider range of people.”

So the Cali Fin is designed to break through beyond the Sharks’ hardcore fanbase, though the team will also wear the jersey on the ice, starting on Feb. 17 against the Columbus Blue Jackets, their first home game after the All-Star Game. The Sharks will wear the Cali Fin jersey for all 11 February and March home games, and during the 2024-25 and 2025-26 seasons.

But that’s not all!

Bentz spoke with SJHN about how the Cali Fin connects with Northern California and its Hispanic community – i.e. why the stripes? The Sharks are also planning to introduce fashion jerseys – Sharks-related hockey jerseys that they will not use in game action.

He also explains the reasoning behind black as the base color for a Sharks jersey once again, why the Sharks are launching this jersey so late in the season, and why Raffi Torres was chosen to tease the Cali Fin jerseys.

Read the Full Story at NBC Sports Bay Area

SAN JOSE, CA – JANUARY 18: 3rd Jersey Photoshoot at TechCU Arena on January 18, 2024 in San Jose, California. (Photo by Kavin Mistry/San Jose Sharks)

SAN JOSE, CA – JANUARY 18: 3rd Jersey Photoshoot at TechCU Arena on January 18, 2024 in San Jose, California. (Photo by Kavin Mistry/San Jose Sharks)

SAN JOSE, CA – JANUARY 22: 3rd Jersey Merch Photoshoot at SAP Center on January 22, 2024 in San Jose, California. (Photo by Kavin Mistry/San Jose Sharks)